Stay on top of the latest perfume launches and industry gatherings this year.
The world of perfume is constantly evolving, with new fragrances, exciting launches, and industry events happening all year long. If you’re a perfume enthusiast, 2025 is shaping up to be an incredible year. Here’s a list of the most anticipated fragrance events and launches that you absolutely can’t miss.
1. The Fragrance Foundation Awards 2025
Held annually, the Fragrance Foundation Awards celebrates the best in the perfume industry. From the best perfume of the year to lifetime achievement awards, this glamorous event honors the creators, brands, and fragrances that have made an impact on the world. This year’s ceremony promises to be bigger than ever, with top perfumers and celebrities in attendance.
When: May 2025
Where: New York City
2. The Scent Fair 2025
For anyone looking to dive deep into the world of fragrances, The Scent Fair is a must-attend event. It’s an immersive experience where visitors can explore new perfumes, meet perfumers, and learn about the art of fragrance-making. This year, the fair will feature interactive scent workshops, exclusive product launches, and talks from industry leaders.
When: September 2025
Where: Paris, France
3. World Perfumery Congress 2025
A global gathering of perfumers, brands, and industry professionals, the World Perfumery Congress is where the perfume world comes together to discuss trends, innovations, and the future of fragrance. With over 300 brands showcasing their latest creations, this is an unmissable event for anyone in the perfume business.
When: June 2025
Where: Miami, Florida
4. Pitti Fragranze 2025
One of the most exclusive perfume events in the world, Pitti Fragranze showcases luxury and niche perfume brands. It’s an essential event for anyone interested in discovering the latest trends in niche fragrances and artisanal perfumes. The event also includes private scent tastings, where you can sample the latest and most exclusive scents from niche perfume houses.
When: September 2025
Where: Florence, Italy
5. Paris Fragrance Week 2025
This week-long event celebrates all things fragrance in the heart of Paris. With perfume exhibitions, guided tours of perfume ateliers, and fragrance masterclasses, Paris Fragrance Week is an immersive experience for perfume lovers of all kinds. It’s also an opportunity to explore the city’s most famous perfume boutiques and discover hidden gems.
When: March 2025
Where: Paris, France
Why You Should Attend:
Perfume events are not just about discovering new scents—they are about immersing yourself in the world of perfume, meeting industry experts, and learning about the artistry behind fragrance creation. Whether you’re a perfume lover or an industry professional, attending these events will expand your knowledge and give you a deeper appreciation for the craft.
Which fragrance event are you most excited about in 2025? Let us know in the comments below!
